Let me start by saying this book is a wealth of information but it’s seriously dense. If you’re trying to learn Facebook algorithms and how to maximize social media for any projects or businesses you’re working on. Trust me, you will need a highlighter and sticky notes, you will need to re-read it more than once. But I have to say that I’ve got a library full of books professing to help with this that don’t have 1/16th of the information this one does. Be warned that this book will give you at least a dozen other books to read and more than a dozen websites, apps and programs to look into to make optimizing your social media accounts easier. This book is definitely worth the investment!