Ok, this is a short book but good god is it packed with great tips for social media. Lindsay Teague Moreno is a power house with a massive organization in her network marketing business, she built it primarily online. In 2016 she and her husband bought (had built from the ground up) what she calls her “Barbie Dream House” with cash. So she definitely knows her stuff.  If you’re working on building a business with any kind of social media component (and what business DOESN’T have a social media component these days) this is a fantastic primer on how to work with it. She lays out when to post, how often to post, what kind of things to post and also how to judge if it’s working.